Throughout January and February I freelanced in-house at a fitness mail order/e-commerce business.
This allowed me to work with several brands, producing advertising layouts, web banners and video for Timex Ironman,
Shotz, Chester Marathon, and the company’s own in-house e-commerce brands.
I got some great experience working as a self-contained producer/designer. This involved sourcing assets, and creating artwork to the same standard as the original brands use, and in some cases reworking, rebuilding and redrawing assets.
Here are some examples:
View the whole set here
This business also has some in-house e-comerce brands that needed refreshing. This gave me an opportunity to evolve
the look and feel of Josmarc, a fitness e-commerce store aimed at an entry-level or lifestyle market.
This is a ‘scaled for web render’ of an advert that is in the April/May edition of Runners World magazine:
This is a design for the other in-house company, which sells some of the same things, but has a different target market.
(this one is aimed at serious athletes)
This was very useful experience. It was a productive period, where I managed my time well, and organised projects and assets to create finished works on behalf of the client.
It would be easy to take these kind of layered photoshop files and bring these into After Effects for animation. I also created a video for the Assist group which demonstrates how these designs can be integrated into After Effects and video projects.