1. Freelance design Jan/Feb 2012

    Throughout January and February I freelanced in-house at a fitness mail order/e-commerce business.
    This allowed me to work with several brands, producing advertising layouts, web banners and video for Timex Ironman,
    Shotz, Chester Marathon, and the company’s own in-house e-commerce brands.

    I got some great experience working as a self-contained producer/designer. This involved sourcing assets, and creating artwork to the same standard as the original brands use, and in some cases reworking, rebuilding and redrawing assets.

    Here are some examples:

     

    View the whole set here

    This business also has some in-house e-comerce brands that needed refreshing. This gave me an opportunity to evolve
    the look and feel of Josmarc, a fitness e-commerce store aimed at an entry-level or lifestyle market.

    This is a ‘scaled for web render’ of an advert that is in the April/May edition of Runners World magazine:

    View the various versions of this set here and here, plus a full adwords set for a web advertising campaign.

    This is a design for the other in-house company, which sells some of the same things, but has a different target market.
    (this one is aimed at serious athletes)

    This was very useful experience. It was a productive period, where I managed my time well, and organised projects and assets to create finished works on behalf of the client.

    It would be easy to take these kind of layered photoshop files and bring these into After Effects for animation. I also created a video for the Assist group which demonstrates how these designs can be integrated into After Effects and video projects.

  2. Thinner Than Ever

via NWSAD/Adbusters

    Thinner Than Ever

    via NWSAD/Adbusters

  3. fuckyeahads:

Smart: Fuel Efficient | Creative Criminals
SmartCar ad on how gas-efficient its cars are.
    High Res

    fuckyeahads:

    Smart: Fuel Efficient | Creative Criminals

    SmartCar ad on how gas-efficient its cars are.

  4. Greenpeace have commissioned ads that are running in Copenhagen airport ahead of the summit next week.

Via NWSAD
    High Res

    Greenpeace have commissioned ads that are running in Copenhagen airport ahead of the summit next week.

    Via NWSAD

  5. Nike Cortez.

    Blimey

  6. Art & Copy

    Art & Copy


    ART & COPY is a powerful new film about advertising and inspiration.

    Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.