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Whiteboard Accounting | Frank Chimero

This post was originally written by Frank Chimero - but as his site is currently in between designs, this posts does not appear to exist online.

I have reblogged it in full for my own use. It is massively relevant to me now.

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I’ve been freelancing for about 7 years now. In that time I’ve had my fair share of successes and failures, and I’ve started to figure out what works and what doesn’t. I’ve made a few inventions: odd ways of doing things that seem to work for me and might work for a few other people too.

I was talking to my pal Trent Walton last week, and we started discussing how to decide which jobs to skip and which ones to accept. Sure, there’s the usual considerations that get a lot of play and frequently come up in any blog post or conversation where advice is dished: how’s the client? Is the work fun or nourishing? Is it what you want to be doing? Does this work get you closer to somewhere you want to be?

But the thing that gets the least amount of time in that conversation is the money. Truth is that in slim times like these, it’s usually the primary consideration as to whether to take on the work or not for most of us. I think it should be addressed, especially since I think it’s easier to turn time into money, but doing the reverse is shaky alchemy. The choice to cash in your free time for money is an important decision for everyone.

So what of it? Talking to Trent, I mentioned this weird thing that I do, and he said “You should tell everyone else about that.”

It’s called Whiteboard accounting. It’s not real accounting, and it shouldn’t replace hiring a qualified CPA, but it’s a great way to get a quick glance of your financial situation to determine whether your bank account requires you to take on a job or not. I’m not an expert at this stuff, so I won’t give out specific numbers, but hopefully you already know those for yourself.

The process is simple:

• Buy a whiteboard. Any size you want. I’d say maybe something about 11x14”
• Split it into 12 sections. These are months.
• Figure out how much dough you need to make each month to meet costs. Don’t forget to set aside a bit of cash for retirement, savings, an emergency fund, money for buying the occasional cup of coffee out. If you’re super lazy and don’t feel like exerting effort, take your rent and multiply it by 5.
• Have that number for each month? OK. Let’s say it’s $1,000. (Just for the sake of example.) In the box you’ve drawn for each month, you’d write $100 ten times. (One hundred bucks multiplied by ten is a thousand bucks. Get it? We’re visualizing our income!)
• As you land jobs and as checks come in, you erase $100s from the board. I get an illustration gig. It pays $400. I erase 4 $100 off the board. Repeat ad nauseum.

The thing is, once you erase all the $100 in the month of January, you’re done. Stupid job comes into your inbox, but January is cleared out? Say no! Land a job on January 20th that you really want to take, but you’ve already cleared out the month? Start erasing 100s in February!

The idea is this: the whiteboard acts as a quick visual dashboard to see your financial situation in regards to income. We always say freelancing is feast or famine (and it typically is), but the purpose of the whiteboard is to make you go less insane in both instances: to feel okay that things are slow if your costs are covered from the overflow of the busy months, and to give yourself permission to say no to stuff you don’t want to do (or are too busy to do) when you’re feasting.

It’s a long perspective on your income. It’s not ground-breaking, but it’s a way to make numbers a bit friendlier for visual folks like us who shriek in terror at the thought of books. And, hey, if you finish up your year in October like I did this year, take a trip and enjoy knowing you’re right where you should be.

Update. Here is mine:

How to give the gift of emotionally engaging content

How to Give a Gift of Emotionally Engaging Content | Content Marketing Institute
http://www.contentmarketinginstitute.com/2011/11/gift-of-emotionally-engaging-content/

How to Give a Gift of Emotionally Engaging Content By Raf Stevens | Published: November 17, 2011 Many companies have no clue what the difference is between good and boring content. I’ll go even further than that. Many organizations are not even aware that their message has lost all connection with their audience, and some even seem to excel at finding ways to render their content marketing completely pointless. You can follow as many checklists and steps as you want, but without engaging content that makes your audience stick like superglue, your content marketing is doomed.

The strange thing with all this is that the solution to creating compelling content is so obvious: Use stories and storytelling. Stories are how we convey our deepest emotions and talk about the things we value the most. Everyone has a story to tell. I believe stories are the most effective vehicle to drive the heart of a message to the heart of an audience. Exploring these stories should be at the core of every organization’s content marketing strategy.

Now let me ask you this: Do you think that you or your business is in touch with its own stories? And can they be told in a way that connects them with their audience in this hyper-connected world? Chances are this might not be the case if you have trouble answering any of the following questions:

What story really defines you?

How does your story fit with the heart of your organization?

How is your story emotionally engaging to your audience?

Can your audiences retell your story?

In what ways can they develop trust in your story and act upon it?

Believe me, I know how challenging it can be to produce smart, highly targeted, and truly innovative stories. So allow me to bring all my trials and errors from my own storytelling experiences together in one simple storytelling principle: Only create content that can be regarded as a little gift to your community. It is this type of content that can be used to help you reconnect with your audience and gain (or regain) trust. I like to call this The New Trade.

Trade is generally considered to be an exchange of currency for goods and services, but this is only one way to think of it.

Basically, trade is anything that you can acquire by giving up something else. In this sense, information sharing can be considered a trade. But within the New Trade, you do not necessarily have to give up something. You can share something — like information or a story — for free, making it what we commonly call a “gift.” Making your content a gift What do I mean by gift content in this context?

It doesn’t try to sell anything or provide “empty calories” that just waste people’s time.

It is offered for free.

It makes your story part of your audience’s story.

It makes your story emotionally engaging.

Sharing your content in the form of a human story gives others more reason to care about you. And don’t forget — the impression you make will depend on how much you reveal about yourself.

Most marketing content rarely connects with an audience You know why? Because it doesn’t make them feel anything.

People connect with a story when they “feel” your story is credible and when they understand where your messages are coming from. They will make your story their own if they can identify with the elements within the story, respond to the narrative emotionally, and have it serve their interests and agendas.

What helps great content to spread is how compelling and inspiring the message is, not how it slants toward positioning your company as the only one to buy from. Content should make connections. I’ll go even further than that. Content follows connection. First, you need to engage, build rapport, and make your audience trust you. Pure information or marketing messages do not make that happen. If you communicate in facts and figures, you are communicating “brain to brain.” To be a successful storyteller, you need to communicate human to human, heart to heart, and emotion to emotion.

Over the last years, I have tried to walk the talk myself, and here are some of the ways I have been telling my story:

Archiving dozens of blog posts, and their comments, for my audience to use as a resource.

Sharing 3-5 posts by other writers every day on Twitter Initiating regular discussions with my network on LinkedIn Sharing presentations via Slideshare and Prezi Sharing all the research I did for my book, “No Story, No Fans,” on Delicious In telling my stories on all these channels, I’ve shown my audience that I am not a faceless “box house,” simply taking orders blindly and shipping thoughtlessly. I have demonstrated that I am passionate about what I do and how I do it. My stories have given me (and my company) a human face that shows I care. And from the reactions I have gotten, I can tell my stories have become little gifts to the people in my professional network.

Creating your story So what are the main considerations for creating content that will be perceived as a gift to your audience? Here are some questions you can ask yourself to help you choose your focus, design your story, and bring your content from deadly boring to emotionally engaging:

What was your inspiration for starting your business? What ignited your passion? Did you have an “ah-ha!” moment that drove you in your current direction?

Have you ever faced rejection? Did you start your business from the ground up? Achieve success against the odds?

Who helped you along the way? Who was your first customer? When did you clinch that initial big client or order that catapulted you from mom-and-pop shop to having multiple outlets? When was it clear you had built something special?

What was your first big break? What moved you from the “small pond” to the “big pond?” Is there a non-profit organization or cause that your business supports in a big way? What does it mean to you? To your brand?

Telling your story And once you’ve created emotionally engaging stories, you have to connect those stories to your audience and their interests. Here is what I believe is important:

Use your story to emotionally engage people enough to keep them reading or watching. Ideally, they must care about the central character, deeply relate to what he or she is going through, and want to see the character solve the problem.

Demonstrate that you truly care about others by addressing their relevant pain points or connecting your story to issues that they will be familiar with.

Encourage your audience to share their stories, and pay attention to them. Your story may not be important to other people, but your efforts to help promote their story will be. Whenever possible, use your content to provide opportunities for your audience to comment or provide their own ideas.

Remember the universal truth: Nobody wants to be sold, but everyone wants to be helped. Create content that answers your audience’s questions, provides them with answers and solutions or demonstrates how your offerings can help them in their every day lives.

Build trust. Honesty among people is important, but trust is critical for marketers to gain audience support. So make sure your story demonstrates why you are worthy of your audience’s trust.

So what’s your story? What other elements or features do you think are important to create emotionally engaging content?

Author: Raf Stevens A storythinker and storyteller, Raf Stevens takes a crazy, flip-the-script attitude toward everything he does. He is the author of the newly published book, No Story, No Fans. His work is based on a simple motto: If you want to make your message stick, you have to tell a story. His blog www.corporatestoryteller.be has amassed a considerable audience. Share your story with him on Twitter @rafstevens.